Corporate Profile

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Southern Family Markets, headquartered in Birmingham, Alabama, is a chain of American supermarkets owned and operated by C&S Wholesale Grocers, a distributor based in Keene, New Hampshire. The chain is operated as an affiliate of C&S. Southern Family Markets currently operates 59 supermarkets and 10 liquor stores under the banners Southern Family Markets, Piggly Wiggly, Bruno's, Food World and Buy 4 Less.

Southern Family Markets Core Values:

  1. Passionate Commitment to Sales and Customers: Committed to driving sales profitably and enhancing our Customers' shopping experience and exceeding their expectations.
  2. Honest/Integrity: Uncompromising commitment to honesty and integrity with our Teammates, Customers, and Business Partners.
  3. Servant Leadership: Removing obstacles through clear direction that includes Teammate Input, Teamwork, Empowerment, and Accountability at all levels.
  4. Continuous Improvement: Continuous improvement through excellent quality, value, service, performance, and profitability.
  5. Community Commitment: To show caring and concern for our Customers, Teammates, Business Partners, and the Communities we serve.

Southern Family Markets Mission Statement:

"We will provide an outstanding shopping experience, offering excellent quality, value, and service while investing our success in our Teammates, Business, and the Communities we serve."

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Executive Staff

Max-Henderson

Max T. Henderson, Jr.
President

Max Henderson, President of Southern Family Markets (SFM), headquartered in Birmingham, AL, brings a wealth of knowledge to SFM with 30 years of experience in the supermarket retail arena. Having joined SFM in January 2010, he has responsibility for the retail business consisting of 59 supermarkets and 10 liquor stores.

Mike-Mock

Mike Mock
Vice President of Merchandising and Marketing

Mike has over 29 years experience in the supermarket retail arena. Having served at Piggly Wiggly Carolina, he joined SFM in February 2010 and has responsibility to drive sales and market share improvements.


Ronnie-Leonard

Ronnie Leonard
Vice President of Human Resources

Ronnie joined SFM in August 2005. He initially worked with C&S to implement start-ups of their grocery warehouses across the mid-west, the southeast, on the west coast and in Hawaii. He is a retired Colonel from the United States Air Force having 27 years of service.

Lorenzo-Eagan

Lorenzo Eagan
Senior Director of Finance

Lorenzo has been with SFM since 2006 after having initially worked with C&S since 1997 as an Accounting Supervisor. He has over 22 years experience in the retail industry and has responsibility for SFM Accounting and Finance functions.


Todd-Hartley

Todd Hartley
Senior Director of Store Operations

Todd has responsibility for store operations including Loss Prevention and Operational Support as well as the Field Product Specialists. He has been with SFM since September 2005 and has over 24 years experience in the retail industry.

Greg-Triola

Greg Triola
Director of Maintenance/Construction and Real Estate

Greg joined SFM in August 2005 having previously been with Bruno's Supermarkets since 1986. He has over 25 years experience in the retail industry and has responsibility for the day-to-day maintenance operations of SFM stores.